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Tims Minions Mini Tutorials Facebook Pages New Timeline

6 Mar

Facebook Pages New Timeline. A quick look at the new Timeline and changes Facebook have implemented on their pages. If you have a Facebook business page this affects you!

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Facebook’s New Fan Page Timeline Changes

1 Mar

If you have a Fan Page on Facebook you will probably be aware that the new Fan Page Timeline changes have started to be rolled out. I am currently getting to grips with the changes and will do a video on it early next week.

It is true that Facebook have taken away the option to set a default landing page so all new non fans will land on the Timeline, however, if you run Facebook advertising it appears that you can still run ads and send people to your chosen landing pages with that all important Fan Gate and Email Opt In that you may have set up.

So in order for you to encourage new 'Likes' as well as show new fans your products, Facebook has made it harder from an organic point of view in favour of a more paid option, to their benefit of course. Sneaky Little Facebook. You can still 'Link' to your landing pages and post them into your fans newsfeeds to encourage those import sign ups and product views, however getting people to click on the link to see your stuff will never be as good as it being visible as soon as they land on your page is it?

One good change that will benefit businesses is the new style of advertising placement that Facebook will roll out soon, at the moment adverts are down the right side which often blur into the background while you are concentrating on reading posts.

The new system will have adverts placed directly into people’s newsfeeds between posts which means they will be in front of people’s eyes more. This will no doubt annoy most of Facebook’s users at the beginning but they will eventually get used to it. Be warned, it is possible for users to remove adverts that they don’t like seeing. This option I believe will stay so if your advert annoys a lot of people they may hide it.

Back to the new page layout.

The new Timeline layout gives the page more of a website feel which fills the screen up better.

Fan Page Timeline cover

You have a great opportunity of creating a larger header image called the ‘Cover Image’ but strict rules apply, unlike the side graphics we have been using that points to the ‘Like’ button encouraging new fans to ‘Like’ our page or sign up for newsletters etc., none of this is allowed on the new cover.  Nor are you allowed to place offers or coupon style graphics in the Cover Image,

Why? Are these not pages set up for businesses? Is it not the nature of business to promote, encourage and create customers and clients? Would more customers and clients in the Facebook platform encourage more businesses to spend more money and time within Facebook itself?

Surely then it does not benefit Facebook to make these business page Cover Images less business like. However as they say rules are rules and Facebook have set them. They must have some reasoning behind it. Usually an odd one at that, a bit like their photo rules, did you know that it is ok to post images of serious injuries such as a crushed arm or even a head but you cannot post pictures of proud mothers doing what nature intended and breastfeeding their own babies!  Crazy I say however I digress.

Just below the new ‘Cover Image’ you will find the new home for your tabs and apps, these can be edited and moved about apart from the photos which looks to be static in position and the first one of the tabs. The great thing about these tabs is that they are larger than before and may be spotted easier creating potentially more curiosity and click through.

Fan Page Timeline apps

One interesting new development for the new business page is the ability for your fans to send you a direct message; unfortunately you cannot send a message out to a fan until they have been in contact first. Maybe Facebook were worried the system would be abused with spamming messages being sent left, right and centre.

Fan Page Timeline msgs

Which is a shame as this could have led to a possible new form of email marketing similar to what people were trying to do with the message system in the Group set up on Facebook. I did receive a few but it soon stopped, I guess it didn’t work in the Group system but for pages, that could be a different matter.

Still let’s look at the positives here, a fan can send you a message which if you decide to reply can open up good personal dialogue with your potential new customer. There could be a downside though, imagine having a page with several thousand fans and many of them decided not to ask questions via the wall but instead went down the message route. You could have loads of messages to go through.

If people think they need to ask what may be deemed a stupid question or if they fear being ridiculed they may not ask in a public form like on the wall but if they know their question will only be seen by you they may ask in the private message. It is possible that you may get plenty of pointless messages to trawl through.

I do think that once we have got over the initial shock of the new Fan Page Timeline layoutt we will grow to love them and they may be a greater asset than the old style. Only time will tell. – Andi the Minion

Why it is important to have dual admin for your Facebook page.

21 Feb

We have been told that having a Facebook Page is great for business and that we should have one to which I agree, however there are some little points that I think you should take on board to protect your pages. Now I know that you are using your business page for good proper business and not out to spam or scam people as some have in the past but it is wise to know that should anyone take a grudge and cause issues with you, Facebook can and will close down your account. When I say account I mean your own personal account.

Now if that happens, you can always set up another later, as far as I know they are not that tetchy that they ban your IP address, in reality that cannot work as there can be several people sharing the same IP via wireless or some other shared set up.

The problems is this, you will lose your page to never be accessed again. The page may hover somewhere within Facebook for a while, you can visit them and post to the wall but only as a fan so your post will not appear in the newsfeeds of the page’s fans. You will have lost all of your admin rights.

This is why you need at least 2 admins per page, a good trusting friend or family member is the best choice for dual admin of your pages. As long as their account is used properly as a personal account should be. With that I mean it is used regularly, interacts with a high number of friends, and has photos on it etc., as you would expect a personal account would. 

Facebook dual admins

People have set up false accounts which is against Facebook’s T&Cs, created Pages that were spamming the good folk of Facebook and when Facebook start getting complaints about such pages they investigate, so what do you think happens when they take one look at the admin of these nuisance sites and sees that the admin has nothing to show whatsoever?  Now as I said earlier, I know you are not doing that but having dual admin is just a precautionary step I think everyone should take just in case you are unfortunate to feel the wrath of Facebook, justified or not.

At least you do not lose all of your fans or access to the page and through your other admins account, business is resumed.

Adding another admin to a page is very easy, it really is no harder than a couple of clicks, (oh and retyping your password once) Once your friend or family member has agreed to become page admin, ask them to like the page, it is easier to do this together, once they have clicked ‘Like’ you will get a notification that you have a new ‘Like’ on your page. 

Facebook dual admins

Click the notification for the list of new fans to appear.

Facebook dual admins

Go down to the bottom and click on ‘See All’. Another window will open with more people and that all important ‘Make Admin’ button. 

Facebook dual admins

Once you found your soon to be admin in the list of new fans click on the ‘Make Admin’ button. Another window will open up with a list of all admins including the one you are adding. 

Facebook dual admins

When you see this screen hit ‘Save Changes’ and  that is nearly it, Facebook will ask you to re-enter your password and maybe ask you to do a ‘Capture Code’ before the changes are fully saved and that is it. Simplssssk as a certain Meerkat would say. – Andi the Minion

Tim’s Minions Mini Tutorials – Adding Facebook Like and Share Buttons To Your Blog

14 Feb

New Video Tutorial for you today, I was asked how you add a Facebook ‘Like’ button to your website. In this video I show you how to add 2 of the favourite social Media plugins for WordPress as well as adding a ‘Like’ button and a ‘Like’ box from Facebook. I hope you find it useful :-) – Andi the Minion